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Katy Gaenicke
Katy Gaenicke has nearly 20 years of experience in consumer marketing and media relations in the outdoor industry.  She has a broad range of PR experience in product publicity, new product launches, event coordination, media relations, trade shows, research, securing third-party spokespersons, media training, and writing.
 
Prior to starting KGPR, Ink in 1999, Katy worked for a variety of PR agencies and served as an account manager on large accounts. Katy was responsible for all phases of coordination of publicity for consumer products and programs including developing year-long plans and budgets, coordinating staffing models, securing celebrities, creating key message points, executive media training, arranging editorial exclusives, editing b-roll, producing PSAs and analyzing program results. 


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Erin Keefe

With more than 25 years experience in public relations and advertising, Erin has worked with numerous companies to define corporate strategy, increase brand awareness and secure high-level media placements. Her roll-your-sleeves-up approach provides clients with a true team member to develop customized programs for increasing brand and securing product placements in media outlets that help increase sales.

Erin’s experience includes working with Johnson Outdoors’ Eureka! camping gear; Silva compasses; W.L. Gore & Associates outerwear; Merrell Footwear; Moonstone outerwear (formerly a division of London Fog); the World Shoe Association; Taggies’ line of children’s apparel and toys; Karma Threads’ line of “do good” apparel for teens and young adults; etc.



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"My philosophy is simple -- work with clients with whom I share a passion, and have fun doing it!  You'll never see a glossy brochure about my services – I don’t believe in spending my clients' money on promoting myself.  I would rather put my efforts into getting the most media coverage for my clients.  When it comes down to promoting my own services, I’d rather let my results speak for themselves.  My clients, both past and present, have turned out to be my best promoters.”
-Katy Gaenicke


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