Katy Gaenicke has nearly 20 years of experience in consumer marketing and media relations in the outdoor industry.
She has a broad range of PR experience in product publicity, new product launches, event
coordination, media relations, trade shows, research, securing third-party spokespersons, media training, and writing.
Prior to starting KGPR, Ink in 1999,
Katy worked for a variety of PR agencies and served as an account manager on large accounts. Katy was responsible for all
phases of coordination of publicity for consumer products and programs including developing year-long plans and budgets, coordinating
staffing models, securing celebrities, creating key message points, executive media training, arranging editorial exclusives,
editing b-roll, producing PSAs and analyzing program results.
With more than 25 years experience in public relations and
advertising, Erin has worked with numerous companies to define corporate strategy, increase brand awareness and secure high-level
media placements. Her roll-your-sleeves-up approach provides clients with a true team member to develop customized programs
for increasing brand and securing product placements in media outlets that help increase sales.
Erin’s experience includes working with Johnson Outdoors’ Eureka! camping
gear; Silva compasses; W.L. Gore & Associates outerwear; Merrell Footwear; Moonstone outerwear (formerly a division of
London Fog); the World Shoe Association; Taggies’ line of children’s apparel and toys; Karma Threads’ line
of “do good” apparel for teens and young adults; etc.